Why we picked it

Sky High's length-and-lift formula in the season's plum twilight shade — the subtle color twist that makes eyes pop without a full glam routine. The drugstore mascara that outsells prestige, in its most giftable edition.

Highlights

• Length and volume without clumping
• Flexible brush coats every lash
• Plum Twilight: the seasonal shade
• Washable formula, easy removal